Leads growth +66%

From 2022 to 2023, leads increased by 66% due to campaigns optimization, launching landing pages for specials, SEO activities, collaboration with influencers, and other actions.
– Poseidon Expeditions
Email Marketing Automatization

Segmented the subscriber base and created customized journeys, such as welcome newsletters, birthday messages, etc.
– Poseidon Expeditions
Websites Redesign

Led website redesign projects: diplomat-consulting.ru, polartravelclub.ru, poseidonexpeditions.com (to be published).

Leads growth +66%

From 2022 to 2023, leads increased by 66% due to campaigns optimization, launching landing pages for specials, SEO activities, collaboration with influencers, and other actions.
– Poseidon Expeditions
Email Marketing Automatization

Segmented the subscriber base and created customized journeys, such as welcome newsletters, birthday messages, etc.
– Poseidon Expeditions
Websites Redesign

Led website redesign projects: diplomat-consulting.ru, polartravelclub.ru, poseidonexpeditions.com (to be published).

Digitalization & Systematization

Questionnaires created. Real-time reviews from passengers, results integrated with CRM & Mailchimp. Application form.
– Poseidon Expeditions
In-house Processes

Implemented task manager tool, automated the invoice reconciliation and vacation approval processes.
– Poseidon Expeditions & Diplomat-Consulting
Online Payment System

Implemented online payment system. Ability to provide services quickly and remotely. Improved user experience.
– Diplomat-Consulting

Digitalization & Systematization

Questionnaires created. Real-time reviews from passengers, results integrated with CRM & Mailchimp. Application form.
– Poseidon Expeditions
In-house Processes

Implemented task manager tool, automated the invoice reconciliation and vacation approval processes.
– Poseidon Expeditions & Diplomat-Consulting
Online Payment System

Implemented online payment system. Ability to provide services quickly and remotely. Improved user experience.
– Diplomat-Consulting

Worldwide Experience

I have worked in Germany, Spain, and Russia as a marketer throughout my career.
Responsibility

Currently, I'm responsible for 3 websites and the following markets: USA & Canada, UK & World, Germany, and Russia.
– Poseidon Expeditions
Open for New Markets

Recently, I have started researching into marketing promotion in China through contractors. WeChat is already up and running.
– Poseidon Expeditions

Worldwide Experience

I have worked in Germany, Spain, and Russia as a marketer throughout my career.
Responsibility

Currently, I'm responsible for 3 websites and the following markets: USA & Canada, UK & World, Germany, and Russia.
– Poseidon Expeditions
Open for New Markets

Recently, I have started researching into marketing promotion in China through contractors. WeChat is already up and running.
– Poseidon Expeditions

Implementation

Got rid of post-its and moved to CRM. Customer and employee loyalty increased. Rating from 4.1 to 4.9 in Google.
– Diplomat-Consulting
Optimization

Continuous CRM improvement process, mainly for sales managers and for other departments.
– Poseidon Expeditions & Diplomat-Consulting
Reports Creation

Ability to create marketing and other reports based on different metrics. What is not measured, cannot be improved.

Implementation

Got rid of post-its and moved to CRM. Customer and employee loyalty increased. Rating from 4.1 to 4.9 in Google.
– Diplomat-Consulting
Optimization

Continuous CRM improvement process, mainly for sales managers and for other departments.
– Poseidon Expeditions & Diplomat-Consulting
Reports Creation

Ability to create marketing and other reports based on different metrics. What is not measured, cannot be improved.

Main Tools I use

Education

MBA
2022-2023

ESERP Business & Law School (Spain)

Master's Degree in Marketing
& Commercial Management
2016-2017

ESERP Business & Law School (Spain)

Bachelor's Degree in Management
2012-2016

National Research Nuclear University MEPhI
(Moscow Engineering Physics Institute)

3 Languages

I got my Bachelor's Degree in Moscow, and decided to get a Master abroad. The course was in English, and I moved to Spain. So, I speak Russian, English and Spanish.
30 Countries

What I love most about travelling is people. Locals can get you to the most spectacular spots, and talking with them, give you a unique knowledge about the county.
∞ Curiosity

What I find inspirational: to broaden my horizons, be aware of trends, get new skills, see the result. Also, I'm fond of reading about corporate cultures as a hobby.

Let's conquer new heights together!